One of many quickest rising methods I see artists gaining consideration at present is just not with Spotify playlists. It’s not with their very own video content material on TikTok or Instagram. And even advertisements.
What’s serving to so many artists to develop their profession? Partnering with influencers.
Nano-influencers, to be particular.
Nano-influencer advertising and marketing can result in:
- Elevated visibility
- Extra followers and engagement
- An even bigger community of collaborators
- Model sponsorships or endorsements
- And extra
They don’t name them influencers for nothing!
Curious to work with nano-influencers, however unsure the place to start? Properly, beneath you’ll discover 5 methods you possibly can accomplice with nano-influencers to advertise your subsequent launch.
First although, some definitions.
What are nano-influencers?
Nano-influencers are social creators, artists, or personalities who’ve a small however devoted viewers between 1k and 10k followers.
These creators are sometimes simply beginning out, or they enchantment to very area of interest curiosity teams. They’ve but to succeed in “micro-influencer” standing, with 10k-100k followers, and are nonetheless far-off from mega-influencer standing with a following within the thousands and thousands.
Due to their smaller viewers sizes although, nano-influencers can typically keep a extra direct reference to their followers. That’s a bonus for you if they provide your music a lift, shoutout, or placement. As a result of the viewers could understand the endorsement to be extra genuine.
These smaller accounts are normally simpler to accomplice with too. Nano-influencers will typically be blissful to collaborate with you for the mutual good thing about getting in entrance of one another’s followers. Some will need to negotiate cost, with charges various on the kind of content material required. However these charges will fall effectively beneath what micro and mega influencers cost.
That’s why I counsel you begin with nano-influencers.
Of course, for those who come throughout an even bigger influencer that’s simply excellent for what you’re doing together with your music, go forward and shoot your shot. There’s no hurt in making an attempt!
How do you discover the correct nano-influencers?
As a result of nano-influencers have smaller followings, their content material is just not at all times the primary to floor in topic-related searches.
So discovering the correct ones to advertise your music can take a bit extra analysis.
3 ways to search out nano-influencers:
- Search platforms by hashtag, area, or different related standards to your marketing campaign targets
- Bookmark favourite content material that’s served to you algorithmically
- Discover companies that handle influencers, or entry an inventory of nano-influencers (Google is your pal)
Then attain out! DMs are an okay place to start.
Now let’s assume you’ve recognized just a few nice nano-influencers whose audiences share overlapping pursuits with your personal. What are your promo choices?
5 methods nano-influencers increase your music
1. Use your tracks of their Reels & TikToks
One of many quickest methods to do a collaboration is to search out influencers who share an identical viewers to you (which implies your manufacturers and mission will probably be aligned) and attain out telling them what you’re keen on about their account and asking if they’d be excited about sharing your tune of their newest Reel. This immediately will get you in entrance of recent potential followers in a very natural approach—and it doubtlessly helps you develop your follows and streams!
You are able to do this by merely asking them to have it because the background music of a Reel they’d usually be creating anyway, or accomplice with an atmospheric account like we did with Cassie Fireman right here:
We partnered with an account with a really comparable viewers (although not music-related) and so they used one among her songs to create an inspirational submit that aligned with the tune’s message.
2. Host a joint livestream
Sure, lives are nonetheless a factor! In reality, in case your viewers (or the influencers) appears to reply rather well to lives, that is one other approach you possibly can accomplice with nano-influencers to actively have interaction each audiences on the identical time.
The texture of the stay will rely upon the particular influencer, however you are able to do something from having them interview you (or vice versa) or a extra relaxed chat round a subject you’re each enthusiastic about (like a podcast).
Right here’s an instance we did for Cassie:
They used the stay as a strategy to get in entrance of followers within the second, and garner some interplay and engagement for her account, then turned it right into a podcast! As a result of it was a livestream first, they had been additionally ready to make use of that to share clips afterwards, like we did above.
3. Run a giveaway to your followers
Typically one of the best ways to get new followers isn’t by way of the music itself however by way of one thing (resembling a product) you understand your followers will love. By partnering with a product-based or service-based influencer to supply your followers one thing free, you not solely are constructing your fanbase however you’re constructing your model.
For instance, say a part of your model is carrying vivid and elaborate make-up. You may accomplice with an eyeshadow or lipstick model (one thing small, rising) to divulge to 5 followers. It additional cements that as a bit of your model whereas serving to you get new followers (and new e-mail subscribers for those who use a device that may seize viewers contact information).
4. Accomplice for in-person occasions
It doesn’t should all be digital!
You’ll be able to accomplice with an influencer to be part of their in-person occasion (resembling internet hosting a workshop at their occasion) or give you your personal concepts. Like a songwriting workshop that options their yoga mats or attire, or water bottles.
The concept is to work with somebody who will help you get in entrance of a brand new viewers that may like your music. Since we already know in individual interactions are so highly effective, doing these in-person workshops is a good way to search out new followers.
Bear in mind, it’s all about desirous about each your model and theirs and seeing the place they naturally align after which getting inventive!
5. Do product placements
Imagine it or not you don’t should be well-known to get product placement offers. This may be performed on Instagram, TikTok, and even your music movies.
Once I was first beginning out, I used to have a weblog that did video interviews, and I partnered with totally different up-and-coming clothes corporations to put on their shirts and jewellery in movies and point out and tag them on the video and social media.
I selected an edgy model that appealed to the type of viewers that would love the musicians I used to be interviewing, which introduced me new viewers. In flip, the clothes firm acquired in entrance of my present viewers, who could not know their model, however would absolutely prefer it as soon as they did.
What might you do like that? Suppose past simply music associated gadgets and dig deeper into your model identification. Clothes is a straightforward place to begin, however what about issues like yoga mats or train gear or dietary supplements (if wellness is a part of your model)? What about candles for those who make New Age music or are extremely non secular? What about bar glasses and equipment in case your model aligns with nights out and events?
Last ideas
We’ve seen essentially the most success with influencer placements after we take the time to search out extremely focused and aligned companions. Don’t fear about having to succeed in out to lots of of influencers—you solely want 5-10 very particular, highly-personalized influencers to take curiosity earlier than you’ll begin to see a serious shift in your followers and engagement.
Angela Tyler is the founding father of MP Co. (previously Muddy Paw PR) and has secured placements on Forbes, Enterprise Insider, American Songwriter, Lead Singer Syndrome, & extra. She loves dessert, her rescue canine Sawyer, and new concepts.
