What’s the largest mistake musicians make in the case of e-mail advertising and marketing?
JUST. NOT. EMAILING.
😱
Most musicians neglect their e-mail lists.
Maybe out of worry that “advertising and marketing” makes us look sales-y, self-centered, or determined.
Or possibly it’s a worry that we’ll ship an e-mail and listen to… crickets.
However we ghost our subscribers (our greatest followers, btw!) for weeks or months at a time.
Then every time there’s vital information — like an album drop, video launch, or regional tour — we share the small print as soon as with our listing and act just like the job is finished.
Not Billie Eilish!
A music advertising and marketing lesson from Billie Eilish
Billie is likely one of the greatest artists on this planet. Does she depend on fame, or magazines, or word-of-mouth, or Instagram to get her most vital messages on the market?
No. She makes use of e-mail. Quite a bit!
Actually, Billie supported the discharge of her new album HIT ME HARD AND SOFT with day by day emails to her followers, like this:
“However I’m not a megastar like Billie Eilish!”
I hear that.
And usually I’m reluctant to attract too many advertising and marketing parallels between impartial musicians and family names. As an illustration, simply because Beyoncé releases secret albums in a single day doesn’t imply it’s best to too.
However in THIS case, the lesson is price studying: Profitable artists know their followers wish to hear from them. They usually’re not afraid to ship frequent emails and make frequent merch affords.
You must do the identical. It is advisable to be giving your viewers a number of possibilities to concentrate.
Once you do, take into account the next.
Electronic mail advertising and marketing tips for musicians:
- Give your self permission to e-mail day by day throughout huge campaigns
- Electronic mail weekly all through the remainder of the 12 months
- Ship a devoted e-mail for every newsworthy merchandise: Don’t ship bulk information roundups
- Emails might be tremendous brief: If you happen to shared a pic on Instagram, share it by way of e-mail with a sentence or two caption
- Re-send vital emails to subscribers who didn’t open the e-mail the primary time
- Ask questions that immediate responses from subscribers; replies assist you to keep out of the junk folders
- Don’t be shy: Inform followers precisely what you need them to do (remix, buy, stream, view, and so forth.)
- Use a super-signature in each e-mail with clear calls-to-action
You aren’t imposing in your followers whenever you ship emails.
In spite of everything, your subscribers are your most dependable listeners and clients. Discuss to them!
