Since their begin in 2005, the group has launched 9 studio albums, their 2007 and 2008 albums Contact Up and O My Coronary heart having since racked up thousands and thousands of listeners throughout streaming platforms. Recognized for his or her soundscapes of quirked-up different rock and otherworldly androgynous vocals, the 5 member group has gained worldwide acclaim as a longtime, odd-ball band, writing unconventional anthems for the choice underground. And, with the group’s sudden bombshell resurgence on TikTok in 2020, Mom Mom has cemented themselves amidst a brand new technology of followers, one which embraces the band’s alien soundscape as their very own.
The Street to Success
Mom Mom has been performing and producing music for practically 20 years, present process numerous member and sound modifications in that point. The group discovered its begin in Vancouver when lead-singer and songwriter Ryan Guldemond recruited his sister Molly Guldemond and her pal Debra-Jean Creelman to place melody to his lyrics, birthing the band’s distinctive triad vocals. With the addition of drummer Kenton Loewen and bassist Jeremy Web page, the band started performing below the identify Mom, independently releasing their first self-titled album in 2005. The album earned enthusiastic opinions, launching the group from open mics to high-profile gigs, which in flip bagged the eye of the Canadian label Final Gang Information, with whom the band signed a 4 album contract, re-releasing the album Contact Up below their new identify Mom Mom. The following 12 months, the band launched their sophomore album, O My Coronary heart, that includes a brand new drummer, Ali Saidat. Quickly afterwards, Creelman left, changed later that 12 months by Jasmin Park on keyboard and vocals.
It was solely after Mom Mom’s third album in 2011, Eureka, that the band took off, the album’s lead single “The Stand” breaking by way of the Canada Singles High 100 chart. Steeped in electro-pop, the brand new album twisted the group’s heavy themes, extraterrestrial vocals, and different rock custom with a singular 2010s taste. From its first word to its final, Eureka hurtled listeners amidst a cacophony of musical types, euphoric and high-strung all through. Mom Mom’s core sound frayed into the experimental, enchanting critics and followers alike. And, not like their first couple albums, Eureka appeared to have hit a candy spot, profitable the hearts of simply the appropriate individuals at simply the appropriate time. A 12 months later, the band’s single “Shiny Concept” was utilized in a Kraft Meals industrial marketing campaign.
2012’s The Sticks and 2014’s Very Good Dangerous Factor adopted in fast succession, each breaking into Canada’s prime charts, the latter reaching quantity 4 and incomes the group a nomination for Group of the Yr in 2015 from the Juno Awards. Later albums No Tradition and Dance and Cry additional cemented the group’s musical prowess, underscored by new, experimental exploration and a prolonged tour.
These later albums mark even better deviations from Mom Mom’s preliminary acoustic panorama into unknown territory, at occasions wandering down so many rabbit holes that the older ambiance of their sound turns into unrecognizable. However, Mom Mom has at all times been swept up in experimentation, their earlier albums pushing at a few of these identical musical boundaries to create anthemic different tracks.
I attempt to not fear about what followers anticipate, by way of any sonic aesthetic…Somebody’s going to say ‘I want it was extra uncooked’. Somebody will say ‘I want it was extra dense’. However I feel each events will react to an amazing track.
In an interview with Aesthetic Journal in 2017, Ryan Guldemond was requested if he felt followers anticipated a sure sound from Mom Mom. He responded, saying “I attempt to not fear about what followers anticipate, by way of any sonic aesthetic…Somebody’s going to say ‘I want it was extra uncooked’. Somebody will say ‘I want it was extra dense’. However I feel each events will react to an amazing track.” The band had undeniably expanded their musical horizons by way of the 2010s, journeying into extra experimental and techno realms. Whereas some followers missed the nostalgic sounds of their first albums, the group’s robust fanbase and established presence allowed for them to discover past their roots, looking for an inventive authenticity that diversified with every album and second in time.
A New Technology of Followers
2020’s COVID-19 pandemic hit the music trade like a punch within the intestine, canceling and suspending music festivals, excursions, live shows, and award ceremonies throughout the globe. Artists around the globe needed to put their careers on pause, hoping, ready, anticipating what would come subsequent, for a approach ahead. Mom Mom was no exception. In an interview with ABC Information, Molly Guldemond describes her emotions of finality. “…We have been all confronted with this pandemic. We’re at residence. We expect our profession is like, executed.”
Little did the band know that they have been standing on the cusp of explosive reputation. In 2020, TikTok turned probably the most downloaded app on the earth, a cornerstone for widespread tradition, music, and flash developments, particularly for Gen Z. Out of the blue, viral clips or dances may shoot any track into the worldwide charts, these flashes of highlight dubbing the Web’s present obsessions as “TikTok well-known.” Mom Mom quickly discovered themselves trending, clips of a few of their older songs, together with “Hayloft,” “Burning Pile,” and “Verbatim,” forming the backdrop for a number of developments. And fascinatingly, Mom Mom’s highlight didn’t disappear. Not like different flash developments, the freaky British Columbian band held tight to the Web’s fickle consideration span, remaining one of the related artists on the platform for the higher a part of 2020, with the lyrics to their track “Hayloft” being probably the most searched-for track lyrics within the U.S. and second most on the earth. “A bunch of individuals simply got here collectively and began sharing our music, making movies…” describes Molly, afterward within the interview. “It was unbelievable.”
Mom Mom’s tracks have been usually utilized in movies coping with queer and trans id or dramatic cosplay, with the track “Verbatim” specifically catching hearth amongst the LGBTQ+ neighborhood as a track difficult gender norms. The band additionally cemented itself amongst different artists used within the LGBTQ+’s musical code, their track “Hayloft” specifically morphing into an unstated sign for the nonbinary neighborhood in a lot the identical approach the lesbian neighborhood identifies with lady in crimson or bisexuals with The Neighborhood’s track “Sweater Climate”. To different communities on TikTok, the track’s wailing, staccato-infused chaos lent a soundscape to their very own messy struggles with gender.
Transferring Ahead: The Grief Chapter
Responding to their resurgence on on the social media platform, Mom Mom began their very own TikTok account and, to the delight of their new followers, started dueting movies (a operate of TikTok through which one’s response video seems subsequent to the unique). Frontman Ryan Guldemond appears to be notably energetic in connecting with followers, dueting younger artists as they sing and riff on Mom Mom songs or just reacting to movies with questions
Gen Z fell in love with Mom Mom on TikTok. The band’s otherworldly sound and peculiar vibe matched the odd, unprecedented ambiance of pandemic-era lockdowns.
and thanks. Talking with MILKY, he talked about that “there appears to be a craving for one thing that is a bit extra unconventional” amongst Mom Mom’s latest technology of followers, a longing and nostalgia for the band’s authentic sound obvious of their new followers’ obsession with the group’s freshman and sophomore albums. The band’s newest album Grief Chapter, launched this previous 12 months, is available in response to this craving. “We’re returning extra to that quirky, eccentric sensibility as a result of the message that we’re coming back from this legion of recent younger followers is that they like that probably the most,” says Ryan. “As of late we really feel extra liberated in returning to our roots whereas additionally borrowing a few of the extra trendy strategies that we have picked up alongside the way in which.”
For a bunch boasting such a wealthy musical historical past of ever-changing experimentation and variety, it appears odd that solely Contact Up and O My Coronary heart have been actually re-discovered by younger followers. Nonetheless, Mom Mom chooses to lean into these new calls for, “returning to their roots” as Ryan places it, whereas sustaining their creative authenticity as they pursue new avenues of connecting with followers around the globe.
Gen Z fell in love with Mom Mom on TikTok. The band’s otherworldly sound and peculiar vibe matched the odd, unprecedented ambiance of pandemic-era lockdowns. Loneliness and isolation birthed inside reflection and development, with increasingly more younger individuals recognizing and coming to phrases with their very own odd, quirky, and different identities. Mom Mom’s music struck a chord with this new technology of followers, the group’s experimental, extraterrestrial sound reeled them in whereas intense themes of demise, self-discovery, and love hooked them. On account of the convergence of a world pandemic, an enormous video-sharing community of other communities, and only a sprinkling of common steering, Mom Mom struck gold, connecting with a brand new technology of fierce followers and oddballs with whom to share their music.
