There are occasions when you’ll want to make an excellent case in your music.
Whether or not you need to guide higher gigs, safe a playlist placement, get an album assessment, or discover sync licensing alternatives, you need to:
- Seize the eye of business gatekeepers
- Make them curious sufficient to pay attention
- Show you’re a great match for THEIR wants
Right here’s learn how to pitch your music and get outcomes!
Within the video above, you’ll be taught:
- What makes an excellent pitch
- Methods for music pitching
- Examples of unhealthy music pitches
- The instruments chances are you’ll want for an efficient pitch
- Outreach and follow-up etiquette
- And extra
Mastering your music pitch
We put on plenty of hats as unbiased musicians. We’re typically the creator, the marketer, and the first drive behind our personal profession development.
Relating to pitching your music to business gatekeepers — folks like music supervisors for TV and movie, playlist curators, report labels, music journalists and bloggers, managers, and extra — how do you stand out from the hundreds of different artists vying for a similar consideration?
The video above goes into plenty of element in regards to the pitching course of, all of the property and instruments chances are you’ll wants, learn how to craft an efficient pitch, and extra.
However for a fast overview, listed here are among the predominant issues to know:
1. Perceive THEIR wants
One of many first issues we mentioned within the video above was how necessary it’s to know your viewers—not simply your followers however the business professionals you’re pitching to.
Earlier than pitching, analysis the individual or firm you’re reaching out to. What sort of music have they featured not too long ago? What are their ongoing tasks? Tailor your pitch to point out that you just’re a great match for what they want.
2. Develop a one-sentence pitch
Gatekeepers don’t have countless time to sift by means of prolonged bios or take heed to hours of music. You have to seize their curiosity instantly, and that’s the place a concise, compelling pitches is available in. In our dialogue, we emphasised that readability and confidence are key.
What units you aside? What’s essentially the most attention-grabbing side of your story? Sum it up in a single or two sentences!
3. Make your music straightforward to entry
When you’ve received their consideration, be sure your music is quickly accessible. Don’t ship attachments or bizarre hyperlinks. Hold it easy. YouTube is fairly common. If in case you have a smartlink or web site touchdown web page with embeds and hyperlinks to the preferred streaming providers, nice!
In case you’re pitching to music supervisors, have a web page in your web site with downloadable hi-res information, stems, and an instrumental combine.
4. Observe-up (however don’t be aggressive)
It’s essential to examine again in. Simply don’t get annoying or pushy. Gatekeepers discuss to 1 one other and a nasty popularity can unfold quick.
Be persistent however well mannered. Ship a brief follow-up e mail 1-3 weeks after your preliminary pitch.
5. Count on rejection — however be able to be taught from it
Not each pitch will ship the outcomes you need. In truth, it’s a numbers sport — and MOST pitches will result in a rejection, or just go ignored. Don’t take it personally. There are sometimes a whole bunch and even hundreds of different musicians pitching for that chance.
It doesn’t essentially imply the gatekeeper hates your music. May simply be the fallacious timing, or your music doesn’t match their present want. In the event that they clarify WHY they’ve rejected your music, be prepared to listen to the suggestions and think about what you are able to do completely different in future pitches or productions.
6. Community!
Assembly folks. It’s necessary. IRL and on-line. Become involved in business conversations, attend conferences, and actively construct relationships with the kinds of gatekeepers you’ll be pitching to down the road.
Pitching your music successfully. It takes time and observe. So watch the total video above, put together as finest you possibly can, tailor your message to the gatekeeper’s particular wants, and make that pitch!
Don’t hand over within the face of rejection. As a result of it could be the NEXT pitch that opens doorways in your music.
