In what the partners described as a “landmark” deal, Paramount+ has become an official partner of English soccer club Arsenal.
The partnership will see Arsenal players, club legends and supporters come together to celebrate some of the streamer’s big series, including Landman, starring Billy Bob Thornton, Demi Moore and Sam Elliott, and Guy Ritchie’s MobLand with Tom Hardy, Helen Mirren and Pierce Brosnan.
The Premier League club will also work with Paramount+ on a series of social media campaigns. Fans will see Paramount+ branding featured in-stadium during men’s and women’s match days across the big screens, matchday program features and other stadium experiences.
Arsenal legend Thierry Henry narrates a co-branded video released Friday in celebration of the partnership’s launch, titled For the Love of the Team, which you can watch below.
“We’re beyond excited to unite Paramount+ and Arsenal — two global iconic brands with supporters that live and breathe passion,” said Marco Nobili, executive vp and international general manager of Paramount+.
“With hit series like SpongeBob, South Park, Landman, Yellowstone and more, we’re creating experiences that celebrate teamwork, elevate the game and connect supporters,” he continued. “This partnership brings the drama, comedy, and unforgettable moments of both worlds to life — on the pitch and beyond.”
Arsenal’s chief commercial officer, Juliet Slot, added: “We’re delighted to welcome Paramount+ into our Arsenal family. They’re a world-class, global entertainment brand, and we’re so excited to work together and create new ways for our supporters to feel even closer to the club. Their expertise, creativity and investment strengthen our ability to deliver outstanding experiences for our supporters and supports our ambition to compete for major trophies.”
Future campaigns will coincide with some of the biggest launches on Paramount+ throughout the 2025-2026 season, the platform added. The first of these, created to mark the return of Taylor Sheridan’s hit drama Landman this November, will star first team players in conversation with lifelong Arsenal supporter and social media influencer Sharky alongside Eberechi Eze, William Saliba and Gabi Martinelli.
Subsequent content themed to different Paramount+ shows will showcase several men’s and women’s first team players.