BRITS are forking out even more this winter to nurse their colds and flu, with the cost of some popular medicines jumping by 11.8%.
Cold and flu treatments bought by sick punters in the supermarket have rocketed in price in the past year, according to retail research firm Assosia.
Groggy shoppers are now forking out an extra 52p on average for Lemsip Max Cold & Flu Sachets.
Last November, the winter remedy cost £5.98 on average but has now crept up to £6.50.
The data is based on the average pre-promotion price across Tesco, Sainsbury’s, Asda and Morrisons.
Strepsils Lozenges – an essential for sore throat sufferers – have increased in price by 11.8%.
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The fruity medicine now costs £6.50 on average, up from £5.80.
Beechams Max Strength All In One Cold & Flu Capsules 16s have also risen in cost from £5.81 on average to £6.30.
The news comes as shoppers are battling high prices at the till, with the cost of everyday goods continuing to soar.
Food inflation – the rate at which food prices are going up – rose to 4.9% in October,official figures revealedlast month.
In a post on Mumsnet, one angry customer said: “It’s crazy we can’t even afford to be unwell these days”.
Shoppers keen to save costs on cold and flu tablets should shop around and compare prices.
Customers can save money by picking up generic versions of tablets and medicines.
For example, Tesco’s Cold & Flu Relief Powder Sachet cost just £3 and Asda’s costs £2.48.
The Sun has contacted Reckitt and Helon for comment.
Tesco, Sainsbury’s, Asda and Morrisons have also been approached for comment.