IF you’ve been wearing the same occasion dress on repeat for the last few months and fancy giving your wardrobe a refresh, you’ve come to the right place.
And that’s not all, as even better, it won’t break the bank as it’s super affordable.
So if your purse is feeling tighter than ever before, you won’t want to miss this.
But you’ll need to move quick to buy it, as sizes and colours are selling out fast.
In a short clip shared online, Claire Cunnie, a 25-year-old fashion fan from Belfast uploaded two beautiful pictures of her in the viral frock.
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Alongside the video of the brunette in the head-turning black dress, Claire wrote: “The most flattering dress for any occasion.”
She also beamed: “And it has pockets!!”
Thrilled with her purchase, which she nabbed from TikTok Shop for just £10, the content creator added: “Have never felt so supported and comfortable in a dress.
“Adjustable straps, pockets and a corset style front?! What more could you want?”
The Strappy Underwired Pleated Skater Midaxi Dress, which has been sold 1,4000 times, looked perfect on the 5 ft 2 in fashionista.
It was once £10, but is now priced at £16 on TikTok Shop from EGO Fashion.
It has a plunge neckline and is sure to leave people stunned on New Year’s Eve.
Claire paired the gorgeous dress with a pair of animal print heels from Next and kept her accessories simple to really let the statement frock do the talking.
How to shop safely on TikTok shop
TIKTOK shop is an e-commerce feature of the video app TikTok and officially launched in September 2023.
Entrepreneurs can upload their products onto TikTok Shop for others to purchase.
However, it is important to stay vigilant when it comes toscams.
- Stick to verified sellers with good reviews—check ratings and feedback before buying.
- Avoid suspiciously low-priced items—“too good to be true” often is.
- Always pay via the in-app checkout, never off-platform.
- Avoid clicking links outside the app—especially unfamiliar domains or QR codes.
- Read product descriptions carefully and note return policies.
- Document your order—save screenshots and track delivery updates.
- Report suspicious activity through TikTok and initiate disputes if necessary.
Fashionistas beam
Claire’s TikTok clip, which was posted under the username @clairecunnie1, has clearly left many open-mouthed, as it has quickly racked up 496,600 views.
Shoppers were impressed with the purse-friendly frock and eagerly raced to the comments to express this.
One person said: “Love it. Very flattering.”
Adjustable straps, pockets and a corset style front?! What more could you want?
Claire Cunnie
Meanwhile, another simply added: “Stunning!!!”
At the same time, online shoppers shared their reviews of the dress, which is also available in red.
One TikTok Shop user beamed: “Stylish, chic and decent material. Good length.”
A second chimed in: “Gorgeous dress, fits really nicely.”
Whilst someone else simply wrote: “My favourite dress.”
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