Riadh Belaïche (born 3 July 1998), popularly known as Just Riadh, is an Algerian-born French Internet sensation and actor. In 2023, he will portray French pastry chef Yazid Ichemrahen in the film Sugar and Stars (À la belle étoile).
Just Riadh Biography
Riadh was born on July 3, 1998, in Sidi Bel Abbès, Algeria, and relocated with his family to France when he was eight years old. His ethnicity is Algerian, with a modern twist thanks to his French background.
His religion is not publicly disclosed because he keeps his beliefs private. No information is available about his parents or siblings, but his close-knit family encouraged his early ambitions.
Riadh’s education included earning his baccalaureate in France, followed by starting a BTS in Negotiation and Customer Relations through an apprenticeship.
He dropped out the day after deciding to take a gap year to focus on his growing social media business. No further formal education details are available.
Career
Belaïche, under the nickname Riadhtheone, began making amusing films on social networks as a youngster. In 2017, at the age of 18, he cooperated with other social media figures and appeared in the video Saïd & Paul: Les Gens sur Twitter (transl. People on Twitter) by Paul Darbos and Saïd Bengriche, which was broadcast on YouTube.
He paused the videos to focus on his study. After finishing his baccalauréat, he went to a BTS but then paused to restart videos on social media. A friend of his posted one of his films on Facebook, which received millions of views. In November 2017, French rapper Booba shared one of his videos on Instagram.
In 2020, Belaïche played Wejdene’s boyfriend in her music video Coco. In 2021, he challenged his detractors in the documentary J’aime pas Just Riadh (I despise Just Riadh in English), produced by the French media Brut on BrutX.
In 2022, he cooperated with various businesses, including Canal+, Puma, Paco Rabanne, and LVMH, and was named influencer of the year by Stratégies magazine.
Belaïche has acted in various films and television programs, including 30 jours max (transl. 30 Days Left) (2020), Stalk (2021) or LOL, qui rit, sort! on Amazon Prime (2022). In 2022, he and his best buddy were on the French reality game program Pekin Express: Duos de choc on M6.
Belaïche portrayed Yazid Ichemrahen, the 2014 frozen dessert world champion, in the 2023 film À la belle étoile (transl. Sugar and Stars).
Filmography
- Saïd & Paul: People on Twitter
- 30 Days Left
- Les sacrifiés
- Sugar and Stars
- GTmax (Netflix)
- Title
- All the Way Up (Canal+)
- Kiffe aujourd’hui (France.tv Slash)
- Stalk (France.tv Slash)
- Belle, belle, belle (TF1)
- Driven Round the Bend (Arte)
- LOL, qui rit, sort! (Amazon Prime)
Just Riadh Wife
Riadh maintains certain aspects of his life as private. His height is not publicly known, but his outgoing demeanor shines both online and on TV.
In December 2023, he announced his marriage to an unnamed lady on Instagram, and in June 2025, he announced on YouTube that they had their first child, a son named Issa.
No information regarding his previous relationships or the identity of his wife is available to the public. He lives in Magny-le-Hongre and was the victim of a burglary at his parents’ home in February 2024.
Just Riadh Net Worth
Riadh has an estimated net worth of $1.5 million to $5 million. He makes money from brand collaborations with Puma, LVMH, and Jacquemus, social media sponsorships, and playing appearances in films like À la belle étoile.
His TikTok and Instagram posts, which receive millions of views, generate major ad revenue. His YouTube channel and Twitch streams also contribute to his revenue, putting him among France’s top influencers.
Social Media
Instagram: @justriadh