With the number of entry-levels roles down 30 per cent since the advent of AI, and graduate jobs dropping seven per cent this year, applications for apprenticeships are at the highest level for decades.
Conor Cotton, from jobs platform Not Going To Uni, explains: “There’s been a lot of debate about AI eroding entry-level roles but what we’re actually seeing is a shift in how early careers are structured, not a collapse in demand.
“Employers still need people at the start of their careers; they just want them learning in a more applied, work-based way.”
Next week is National Apprenticeship Week and its theme of Skills For Life is aimed at showing how work-based apprenticeships can build secure jobs.
The hottest emerging trend this year is “new-collar” apprenticeships, which combine traditional blue collar skills with modern tech.
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Trades ‘will pay more than office jobs’
She explains: “New-collar workers build immediate relevance with hands-on training and maintain constant exposure to real-world developments, while university graduates moving into professional roles will not have had the benefit of learning on the job in a sector that evolves day to day.”
Rosie Smith, 23, from Fleet, Hants, is a vehicle paint technician with the Steer Automotive Group.
She said: “I was working in retail after leaving sixth form and it just wasn’t for me.
“I started searching for a job in the motor trade and came across a vehicle refinishing role, which I had never heard of before. I found it really interesting so I applied. Taking my apprenticeship was amazing.
“It was the best decision I made for my own career and life overall.
“I absolutely love what I do for a living and the environment I work in while also being able to now fully support myself.
“I am much happier and more content than if I had taken the traditional route.”
Two in five teens believe trade jobs will earn more than office jobs by 2030.
Some of the key new-collar apprenticeships include electrical engineers, power and cooling technicians, mechanics and data and cybersecurity experts.
The automotive industry has more than 200 new-collar roles available, and with current vacancy rates of around 17,000, it offers great career prospects.
The sector is undergoing rapid transformation, from electrification to the use of data and AI.
Many job roles involve exposure to cutting-edge technologies such as hybrid vehicle servicing, diagnostics and emerging AI-driven systems.
Emma Carrigy, head of research, careers and inclusion at the Institute of the Motor Industry, said: “The automotive sector is leading the charge in the use of new technologies, including data and AI, and is at the forefront of the UK’s Net Zero ambitions, which is where we know young people want to work. It offers brilliant opportunities to build a career.”
One of the top employers is the Steer Automotive Group, which offers apprenticeships from aged 16 upwards. It also hires many older apprentices who are upskilling to change career.
Most automotive apprenticeships last three years, with trainees studying for professional qualifications.
Steve Hoe, Steer’s head of academy and organisation development, said: “An apprenticeship with Steer Automotive Group is more than just learning a trade, it’s the start of a long-term career.
“Many of our current leaders began their careers as apprentices, and we’re proud to support the next generation as they grow, succeed and shape the future of our industry.”
- Find out more at moretomotor.org.uk and by emailing apprenticeships@steer.co.uk.
FROM ORDINARY JOE TO STRICTLY COME DANCING
YOUTUBER Joe Sugg is best known for his stint on Strictly Come Dancing, and for having millions of social media followers, but did you know he began his working life as an apprentice?
To celebrate National Apprenticeship Week, Joe went to work as an apprentice for Superdrug. He said: “Going back to my apprenticeship roots really reminded me how important that early experience was.
“I learned practical skills, discipline and confidence that stayed with me long after my career took a different direction.
“YouTube started as a side project, but the foundation I gained through my apprenticeship helped me navigate change and build something long-term.”
During the visit, Joe met Superdrug apprentice-turned-team leader Daniel Cumber, who said: “Starting as an apprentice gave me a clear route into the business and the opportunity to progress.
“It’s shown me that an apprenticeship can lead to a genuine career with long-term opportunities.”
Find out more at superdrug.jobs/apprenticeships
DEGREES WITH BIG BONUSES
YOU get the best of two worlds with adegreeapprenticeship.
It lets you study for a degree-level qualification while also working and earning money.
There are two main routes – Level 6 apprenticeships are equivalent to a bachelor’s degree while Level 7 courses are master’s level.
Increasing numbers of students are opting to start work, post A-levels, on Level 3 apprenticeships then study through to Level 6 and 7 qualifications.
Rachel Jackson joined accountancy firm BDO from school and is now a Tax Associate studying for a Level 7 qualification.
She said: “I’ve progressed quickly and am on track to become a chartered tax adviser this year, at age 22, which is much quicker than if I had gone to university then chosen a graduate scheme.”
Find out moreatcareers. bdo.co.uk.
JOB SPOT
DISCOUNT supermarket ALDI is creating 500 new apprenticeship roles, with jobs across its stores and warehouses.
Apply at aldirecruitment.co.uk/early-careers/apprenticeship
SIX WAYS TO HELP YOU BE ONE TO GET HIRED
WANT to hear “you’re hired?”.Numbers of people applying for apprenticeships are at record levels, so how do you make your application stand out?
As founder of Flourish, part of apprenticeship trainers the Apprentify Group, Sarah Skelton has helped more than 10,000 into jobs.
Here is her expertadvice . . .
1. FOCUSON POTENTIAL: When employers recruit apprentices,they’renot looking for a long trackrecord,they’relooking for potential. Use your application to highlight transferable skills from school, hobbies, socialactivitiesor any work experience. Show thatyou’reready to learn and have something solid to build on.
2. BE SPECIFIC: Tailor your application to the apprenticeshipyou’reapplying for. Understand what theprogrammeinvolves, what skills itrequiresand why it interests you. Keep your answers focused and relevant rather than broad or generic.
3. SHOW THAT YOU ARE COMMITTED: Apprenticeships can run for24 monthsor longer, so employers want people who see this as a genuine career step, not a stop‑gap. Demonstrate workethicand a willingness to learn and be coached throughout the journey.
4. USE AI SPARINGLY: Employers receive lots of applications andit’soften obvious when something has been written entirely by AI. Using tools for research or to helprewordsomething is OK but ensure the application is your own voice. Authenticity stands out far more than a polished but impersonal answer.
5. CHECK (AND RECHECK) EVERYTHING: First impressions count. Before yousubmit, make sure the application reads clearly, makessenseand is free from typos and grammatical errors. Accuracy shows care and professionalism.
6. BUILDYOUR PERSONAL BRAND:Don’tjustsubmitthe application and hope for the best. Build your LinkedIn profile early, ensure it aligns with whatyou’reapplying for and follow relevant industries and apprentices. Connecting with hiring managers or leaders also shows interest,curiosityand initiative.
JOB SPOT
TIME to go to Specsavers? The high-street optician chain is recruiting 70 apprentices UK-wide, including optical assistants and lab technicians.
To find out more, check out join.specsavers.com/uk