As the New York Knicks make their run through the NBA Finals, a wide range of celebrities have shown up to support the team, including model, entrepreneur and media personality Jordyn Woods, who is often spotted courtside alongside Kylie Jenner and Timothée Chalamet. Woods also happens to be engaged to Knicks star Karl-Anthony Towns, who popped the question on Christmas Eve.
Speaking with The Hollywood Reporter ahead of Game 5 between the Knicks and San Antonio Spurs on Saturday, Woods opened up about supporting Towns throughout the Finals, being in her wedding era, how the Knicks’ run has brought New Yorkers together, what it was like to witness the team’s historic Game 4 comeback at Madison Square Garden and her orange purse that has become an unlikely Knicks good-luck charm.
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Tell me about your partnership with Reese’s x Oreo. What made you want to get involved with the brands?
Totally. I mean, the whole city is orange and blue right now, so it only made sense. For me, growing up, my favorite go-to, even when trick-or-treating, was Reese’s. It was always the one thing I was looking forward to. So, it felt serendipitous that it was Reese’s x Oreo, orange and blue. It all just made sense.
Your Knicks game-day looks have been getting a lot of attention. How do you approach game-day glam?
Honestly, I do my makeup myself. It’s part of my routine now. I feel like it’s only right to keep it going. I have a very specific routine: I film my get-ready-with-me. I decide after if I’m going to post it. I take my bag, as everyone has been seeing, the orange bag. Outfit-wise, I decide the day before, or sometimes two hours before the game. When I’m on the road, I have to decide what I’m gonna wear, but typically, my road outfits are a lot more chill and casual. Just because it’s someone else’s arena, it’s harder to get around. You don’t know what to expect and anticipate, and then I have my Reese’s x Oreos in my bag for my emergency snack, just in case, you never know when you’re just gonna need a little boost. (Laughs.)
That leads me to: You have a lucky game-day purse you bring to Knicks games, and fans have noticed the team tends to win when you’re with it. How did that tradition start? Are you superstitious about it?
Yeah, the whole thing was a superstition for me. It happened very organically. It wasn’t intentional. I was never the one that was like, “This is the lucky bag. Everyone needs to say that.” It just happened. It is immense pressure that the one time I couldn’t bring the bag, and we lost, so now it has created more of a hysteria. But it happened in the most organic way, and I’m so grateful that it’s my own brand and people are loving it. So, I didn’t create the phenomenon, social media did, but I’m definitely loving it.
What does Karl think about the lucky purse phenomenon?
He’s here for it. He’s always been my biggest support, my No. 1 support. So he’s loving that both of us get to win in the process.
Jordyn Woods with her lucky game-day bag at the 2026 NBA Finals.
Courtesy of Subject
How electric has the atmosphere at Madison Square Garden been during the Finals, especially during and after Game 4’s comeback?
I don’t know if I can find the right words for that. To be honest, I feel it’s always really fun in there. It’s always super hype, but the ceiling after OG [Anunoby] put the shot back, the floor was actually vibrating. You could feel the room was shaking; it was so crazy.
How are you feeling heading into tonight’s game?
I feel the same. I’m excited; I’m nervous; I’m ready to just send all the positive vibes and energy, and just hopefully, keep it up and positive. But it is nerve-wracking.
What’s it been like to experience the Knicks fandom with them being in the Finals?
The city is unlike anything I’ve ever seen. I’ve never seen a fandom like this, and no matter who the person is, they’re fully there, cheering on their team. No shame. No one’s trying to be too cool or too anything. Everyone’s there for the same reason, and it’s brought so many people together. It’s truly a one-of-a-kind experience. I’m so grateful to see, witness and be a part of it. And honestly, crime’s down in the city, people are coming together, the economy is booming, people’s small businesses are doing better. There’s a lot of positivity coming out of the Knicks winning. It’s been an unreal experience.
If the Knicks end up winning the Finals, how do you and Karl plan to celebrate?
That’s a good question. We’ve literally just been living moment by moment. The highs, you don’t want to get too high; you don’t want to get too low; you just want to stay humble. We’re not thinking too far ahead; we’re just thinking game by game. So, I wish I could tell you we had some crazy plans. I am in my bridal era, so we have a lot to look forward to, getting married and whatnot. But right now it’s just game by game, moment by moment. We have not planned anything, we’re like “Let’s just get through each day as it comes.”
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Game 5 of the 2026 NBA Finals airs live at 5:30 p.m. PT/8:30 p.m. ET on ABC. See The Hollywood Reporter’s full list of celebrities spotted at the Knicks vs. Spurs games here.